IMPROVE YOUR DATA. MAXIMIZE YOUR IMPACT.

Helping you turn your data into impact.

How can I help?

You are looking to learn more about me.

You are looking to collect better employee data.

You are looking for custom data and research support.

A headshot of Dave Whiteside in a suit on a lit path

My mission.

For the last 15 years, I have had a never-ending goal of telling powerful stories with data, and helping engaged leaders do the same.

I put impact first and I’m a big believer that helping leaders make smarter and more intentional data-driven decisions is how I can do my part to create healthier workplaces and healthier communities.

What I Bring to the Table

01.

I am the Director of Insights at YMCA WorkWell and the YMCA of Three Rivers. I have delivered over 1500 reports to leadership teams to build healthier cultures at work and guided the data and insights strategy for the YMCA, its 1500 employees, and thousands of community members.

02.

I received my Ph.D in Organizational Behaviour and Human Resources Management from Wilfrid Laurier in 2015. My dissertation focused on fairness in the workplace, and the factors that make managers treat employees unfairly, even when they want to be fair.

03.

I value intentionality and authenticity and I will never half-ass something that is important to me. I pride myself in my attention to detail, my big-picture approach to research and problem-solving, and my ability to energize a team - whether that is in the workplace, on the soccer pitch, or at home.

04.

I take positivity very seriously. I am a firm believer in expressing gratitude often, Iooking for the silver lining in any situation, and listening first and speaking second. I have also made it my personal mission to never, ever miss giving a deserved high-five.

The logo for YMCA WorkWell - an employee well-being consulting company in Canada

Employee Surveys. Done Better.

As the Director of Insights at YMCA WorkWell, I lead our Insights Team in providing a modern and human-centric approach to actionable employee feedback. This what you can expect when working with us:


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Our Approach

We don't see ourselves as just your survey vendor, we see ourselves as your partner. That's the mindset we bring to every Insights project. While we take our data and reporting seriously, we take your unique needs and challenges seriously too. We'll handle the heavy lifting of reporting so you can focus on what matters most: Using the data to make your workplace better

Get Results Quickly

Data gets stale quickly. We guarantee to have your reports in your inbox in just 10 business days so you can get to the action right away.

Easy-To-Digest Reports

Forget the 50-page binder and unruly dashboards. We pride ourselves on making complex data simple.

Guided Expert Advice

Every WorkWell Insights report includes hands-on consultation from our team of PhDs to help you translate Insights into Action.

Evidence-Backed

Our Insights Survey is built by our team of PhDs to capture the right data in the right ways to make the biggest impact.

Short & Sweet

Survey fatigue? Our anonymous survey provides your team with valuable feedback while taking less than 5 minutes to complete.

Anonymous & Secure

Data security matters. Our survey tool Alchemer is GDPR, HIPAA, and ISO 27001 compliant, with end-to-end data encryption.


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Our Reports

Insights are only impactful if they are actionable.

Our extensive heat maps present all of your data in one place to highlight key differences across teams, locations, positions, tenure, and demographics to identify where your efforts will be best spent.

Organization and team-level reports provide the metrics that matter in a concise, easy-to-read package that can easily be shared with your leaders and teams.

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  • Engagement | Culture | Well-Being | Performance | Net Promoter Score | Comments with AI Analysis

  • Group-level data & trends | Comprehensive demographics | Trends over time | Ph.D-Level Analysis

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The logo for Dave Whiteside Research Consulting

Custom Data & Insights Projects

As a freelance data and research consultant, I support leaders across all industries with custom data and insights projects to help them create positive change with data - in their communities and in their careers. These are some of the services I offer:


My Approach

I know that data can be daunting. It can also be the key to creating positive and lasting change - and that’s something I don’t take lightly.

If you are a leader who needs support connecting those dots and finding that impact, I want to help. Let me slog through the spreadsheets and the data for you so you can get to the things you want to do: Putting the data into action.

Creating Heat Maps

A heat map can take thousands of data points and present them all in one tidy place. I’ll visualize your data in a way that drives action.

Data Strategy

The biggest impact comes from a cohesive data strategy. I’ll work with you to build a data strategy that meets your own unique needs.

End-To-End Surveys

From survey design to presenting the data to leadership, I’ll manage the entire process to make sure you get the data you need.

Survey Design

Using the right data starts with asking the right questions in the right ways. I’ll help you design the right survey that ticks all the right boxes.

Data Analysis

Does looking at spreadsheets drain you? I love it. I’ll analyze your data to find the most meaningful insights to drive the right decisions.

Data Reporting

Creating concise but actionable reports is an art. I’ll compile your data into a report that will capture attention and look good doing it.

Data doesn’t have to be daunting.